Our Story

Crafting Experiences, Systemizing Success

We are a different kind of hospitality company — building restaurant brands with operational clarity, visual conviction, and a culture of care.

Curious Ladoo creative directors collaborating in office

Hospitality Built on Conviction.

Founded in New Delhi in 2020, Curious Ladoo began with a singular premise: that the restaurant business is not just an art, but a discipline of systems. While great food brings guests in, it is premium design and airtight operational processes that bring them back.

Today, we own and operate prominent restaurant brands, run delivery operations, build cloud kitchen architectures, and advise other major hospitality entities across South Asia. We build with curiosity, design with meaning, and manage with mathematical rigor.

Directives

Mission & Vision.

Our Mission

To elevate the hospitality ecosystem by designing dining experiences that evoke deep emotion and backing them with technology-led operational models that scale effortlessly.

Our Vision

To be South Asia's premier hospitality incubator, establishing restaurant brands that define their culinary categories and sets a new global benchmark for operational excellence.

Curious Ladoo clean modern minimalist design headquarters

Our Core Values.

The principles that shape our work, from menu engineering to board meetings.

Question assumptions

We remain curious. We analyze demography, context, and operational viability before drawing a single sketch.

Design experiences

Design is not decoration. It governs consumer flow, employee efficiency, and sensory memory. Experience is everything.

Build systems

We document standard operating procedures for everything. Scaling is impossible without repeatable, reliable systems.

Our Leadership.

Curious minds. Deliberate builders. Hospitality obsessives.

Arjun Rao

Founder & CEO

15 years in hospitality across India and Southeast Asia. Serial brand builder. Passionate about systems that outlast founders.

Priya Malhotra

Chief Brand Officer

Brand strategist with deep roots in luxury hospitality. Led identity projects for over 30 F&B brands across South Asia.

Siddharth Kumar

Head of Operations

Operations specialist with a systems-first mindset. Built SOPs used by 20+ restaurant brands across 8 cities.

Our Milestones.

2020

Conceived

Established in New Delhi with a team of three consultants and one vision.

2021

Zuru Zuru Opens

Our flagship Japanese Izakaya brand opens, setting new standards for comfort dining.

2022

Ghee Roast Launches

Coastal South Indian food celebrated in a premium design layout, leading to rapid expansion.

2023

Consulting Expansion

Curious Ladoo Consulting official launch. Built infrastructure for 20+ partner brands.

2025+

Scalability

Expanding to 5 additional cities, launching delivery systems and technology platforms.

Work with Us

Let's Build Something
that Endures.

If you share our obsession with design and systems, let's explore synergies together.

Contact Our Team →Explore Services ↗